In running an eCommerce store, there’s nothing more frustrating than seeing shopping carts abandoned.
According to Sleeknote, the average cart abandonment rate across all industries is 69.57%. And eCommerce brands lose $18 billion in sales revenues each year.
Why people are abandoning their shopping carts?
Here are some of the reasons why people leave after adding items to their cart.
1. Unexpected costs
When customers view their final total and see high additional costs like taxes and shipping fees they are less likely to proceed.
2. Complicated, time-consuming checkout
Long and confusing checkout processes are annoying to customers. Those extra steps and form fields to finish the payment frustrates customers leaving them no choice but to abandon their cart.
3. Having to create a new user account
Every online shopper expects convenience that is why they are choosing to shop online. Forcing them to create an account or register in order to shop is really a bad idea.
You may never be able to fully eliminate cart abandonment but knowing why customers abandon their shopping cart will give you an idea on how to improve your checkout process that willed to increased conversions.
Abandoned Cart Emails For eCommerce Brands
One of the strategies that can help you combat abandon carts at checkout is an abandoned cart email strategy.
An abandoned cart email is simply a follow-up email you sent to someone who added items to their cart but didn’t finish the purchase.
It can be a single email or a series of follow-up emails.
Here are some strategies for your abandoned cart email;
a. Use product rating and reviews in your abandoned cart email. Let your potential customers see that other people have happily purchased from your before
b. Highlight the unique selling propositions of the abandoned product. Write what the product can do for them.
c. Give incentive, especially for first-time customers. Offer a discount coupon that will encourage them to complete the purchase
Abandoned carts can be frustrating but it’s not the end, with the right implementation for your abandoned cart email flow you can turn these abandoned carts into sales. Until next time.
~ Let’s create emails that sell for your e-commerce business, send me an email at rinagilisanan@gmail.com
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