In email marketing, good content and good design go hand in hand.
With design, you help your readers navigate to your content in such a way that they want to keep on reading and do what you want them to do.
Design points to the overall aesthetic appeal of your email. People love looking at pretty things right?....and that includes emails.
Here are the elements you should be paying close attention to when it comes to your email design;
#1. Layout - A 1-column layout is clean and gives a smooth flow in your email which can lead to conversion.
#2. Logo - Always place your logo on top.
#3. Image or GIF - A banner-style image performs better. Also, make sure your images are high-quality and mobile-optimized
#4. Text formatting and placement - Make proper use of headings, bullets, and a lot of white space to help your reader read your text and digest information easily.
#5. Font and colors - Keep your font easy to read and always stick to your brand colors.
#6. Call to action button - It’s a small part but an important one. Use a contrasting color so it stands out.
Remember, a great email design makes a huge difference in how your emails perform.
Here’s why:
A. It adds visual interest to your email
Great photos or gifs and even a nice color combination make the reader interested in your email. They keep on reading and they want to know more.
B. It retains information
Our average attention span is 8 seconds (shorter than a goldfish). A well-designed email instantly catches the eye of your reader and retain information in their brain.
C. Display your content in the best way
A responsive email design presents your products in the best way in any device type and screen size.
Wrap up
When creating your email it’s great to focus on your copy but also prioritize creating a well-designed email. If you’re using Klaviyo, they have ready-made templates that you can easily use for your emails.
Need help in designing your emails? I can help. Together, let’s create emails that sell for your e-commerce store.
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