If you’re serious about growing your e-commerce store, building a healthy email list should be your top priority.
Your email list can set up your e-commerce business’ long-term success.
Here are three steps that you can do to build your email list.
Step #1 Create an offer to attract email subscribers
A lead magnet is an irresistible offer in exchange for your contact’s email address. It can be a discount coupon, free guide, free shipping, or one of your products.
In creating your offer, you need to consider is the type of lead magnet that would attract email subscribers.
Aside from that, make sure that you have automated email flows that will nurture your new subscribers.
Step 2: Make people see and know your offer.
You can do this by creating pop-ups or exit intent forms on your website.
You can create a separate landing page for your offer alone for people to opt-in
Promote your offer on your social media accounts,
Step 3: Add exclusivity to your email list
Exclusivity can attract people to join your email list.
Do you know that the psychological concept of ‘exclusivity’ drives consumers to buy products or get services?
In the same way, you can use the concept of ‘exclusivity’ in growing your email list.
Being one of the few to get something in your e-commerce store puts your email subscribers in a ‘first-class’ group, which creates a strong sense of importance and loyalty.
You can provide exclusive content for email subscribers only or email exclusive discounts.
Consumers who want to receive email notifications on your sales will willingly hand over their email addresses to not miss our deals.
Another way is to give your email subscribers exclusive access to new collection updates.
Exclusivity or exclusive access to anything on your e-commerce store can attract website visitors to give their email addresses.
Wrap up
Hope this blog helps you in building your email list.