2025 Email Marketing Audit For E-commerce Business

It’s 2025 and just time to check how your email marketing efforts are doing - by doing an email marketing audit.

If this is your first time hearing this, I've got you covered. Read through and learn what an email marketing audit is and how to get it for FREE 😊.

If you’ve been doing it, consider this blog a refresher. 

Email Marketing Audit Defined

Like any audit, an email marketing audit is a comprehensive look at the performance of your email flows and campaigns. If you are using Klaviyo, you can easily check the overall aspect of your email marketing performance like KPIs, compliance, and accessibility. 

A full Klaviyo audit can reveal strengths and areas for improvement, ensuring your campaigns and flows are more effective than last year. Email marketing experts recommend auditing at least once a year for your e-commerce business.

Email Marketing Audit Goals

The main objective of an email marketing audit is to see the results of your marketing strategy. You have to keep two things in mind in doing an audit.

First, an audit should help you identify unhealthy email lists, spam complaints, poor open rates, and low email conversion rates. Depending on the results, you should be able to interpret what level you can say is good, satisfactory, or poor.

After knowing the issues, the next step is to plan for improvement. You can upgrade your email marketing efforts by spending more time in your email marketing, getting a dedicated team or person, or increasing your budget.

What you should remember is to maximize your resources. A small business is given to have limited resources. An audit can help you allocate what you have effectively to achieve the best results or the improvement you want.

Email Marketing Audit Process

Some may give you 10 steps or even longer to conduct an email marketing audit. But I decided to shorten it to 4 steps.

Step 1: It all starts with data - collect and analyze your key performance indicators (KPIs) 

Step 2: Review your 2024 strategy - look at what to improve in growing your email lists, creative designs, and copy

Step 3: Document your findings - write everything down and share it with your team

Step 4: Start making improvements - but be careful not to make drastic changes. Make incremental changes and test them to see if they benefit your small business.

Surprise 🎉

Because you read this blog, I have a surprise for you - a FREE Email Marketing Audit done by email marketing experts.

Yes, you read it right. You can click this link and get it done for you.

https://www.magnetmonster.com/klaviyo-audit

Please feel free to comment below if you are interested in the FREE Email Marketing Audit.

That's all,

Rina