As your e-commerce business grows, you need to find a way to connect with your customers and be able to ask for feedback from them. An email survey can actually help you ask your customers for information that will help you scale your business with the help of emails.
There are two ways to that; you can either embed your survey in the email or link your survey in your email.
You can send out a customer satisfaction survey that helps you collect information on how likely your customers will recommend your products to their friends or colleagues.
You can also send a post-purchase survey. It’s a great way to collect information about your customer’s experience from the moment they purchase the product up to the time they receive the products.
And for me, one of the best ways to use an email survey is to conduct market research. You can research your market’s demographics and your customers’ choices. In doing this, you get to know more about your customers and you can make better strategies.
Best Practices in Sending Email Surveys
Here are some of the best practices in sending email surveys
Make sure that our email surveys are optimized for mobile
Personalize the email by addressing them by their name and refer to the product they bought or their known-interest
Make your questions clear
Limit the number of questions. 5 questions are enough
Make your design on-brand and good in the eye. Make sure the text are readable, the image isn’t distracting and the background color doesn’t hurt the eye of the reader.
Provide an incentive
Test subject line
If you’re using Klaviyo, you can use Typeform and Google Forms to send out your email survey.
Best Practices to Increase the Response Rates for Your Survey Email
There is a chance that you will not get as many responses as you would like in your survey email.
So here are some of the best practices to increase the response rate.
#1. Conduct list cleaning
One of the best ways to increase the response rate of your email survey is to conduct list cleaning.
Make sure you are not sending bounced emails or outdated contacts.
Focus on people who recently engaged with your brand.
Sending your email survey with engaged customers makes the feedback relevant.
Aside from list, cleaning, I recommend you segment your engaged customers so you can analyze their feedback deeply.
#2. Keep your email survey short
I recommend having 5 questions on your survey. Most people quit answering long surveys.
How to keep your email survey short?
a. Stick with your goal. Ask questions that will help you accomplish your goal. Avoid asking questions that will deviate you from your goal.
b. Ask questions that will help you improve your product or business process.
c. Allow customers to skip questions.
#3. Provide an incentive
Let your customers know what will they get from providing their honest feedback.
#4. Avoid Survey fatigue
Make sure you are not sending your customers too many surveys.
#5. Have a plan for feedback
You are not finished with your email survey once the customers give their feedback. let them know that you heard them.
Make sure that you are ready to receive feedback and have a plan in place to work on that feedback.
Ready to create your first email survey? I can help. Together, let’s create emails that sell.