Email Marketing

Mobile-responsive email design and campaigns that tell your brand, leading to conversion and high engagement.

CONTENT. DESIGN. STRATEGY

Email Marketing Services

My job is to create email communications to support various stages of YOUR customer journey. It includes messages for online store, weekly newsletters, and transactional emails throughout the website.

Email Marketing Process

1. Branded Email Design

It’s important that a client’s branding is established first. Based on experience, some clients do not have cohesive branding in place. Branding refers to a set of distinct colors, font, font size, and symbols of the company. Once, it is established, we will proceed with the next step.

2. Email Marketing Strategies

To develop consistent email communications, I determine what types of email messages suit a brand’s customers. Emails can be nurturing, promotional, informational, transactional, survey invitations, autoresponders and other notifications.

3. Email Content

Email campaigns need valuable content. Content depends on the company’s short-term and long-term goals. As an email marketer, I will communicate with the company owner, read relevant websites, and even research the content of competitors.

For email content creation, the voice should be the same all throughout. In writing emails, I will create a catchy subject line, a relevant complementary pre-header text to engage readers.

4. Email Templates & Design

Email templates and design will conform to the branding. During this stage, I combine images and content that will be readable in different devices. I always design emails that match the website and existing landing pages.

5. Email Analytics and Insights

Each month or after the end of an event, I sent a report that gives the company owner insights into how email marketing performs. It will determine if the emails reach the set goals or not. The report includes assessment and point of actions.

Email Marketing Flow - Sales Funnel

The email marketing flow that I created above shows the email messages starting from a landing page, activating an email automation app, and connected to a website. For example, Clickfunnels fully integrated into Klaviyo and also connected to website.

for this particular project, I designed the landing page in Clickfunnels & integrate Klaviyo. Also, I set up the triggers, tags & email flows in Klaviyo. Most of the emails contain links going to the official website and social media accounts.