When it comes to marketing your eCommerce business, ensuring that people know what’s new with your eCommerce store is crucial.
No matter how innovative your products are if nobody knows about them, then it will not do good for your business.
Sending announcement emails allows people to know the most interesting happening in your business.
According to Send Pulse, an announcement email is a message that a business sends to their contacts to tell them about a new product release, recent update, or an upcoming event.
What are the types of announcement emails that you can create for your business? Let me share with you two today.
Types of Announcement Emails
A. New Product Release
This type of announcement email aims to share the news of your new product with your subscribers. It’s a great way to increase traffic to your eCommerce store.
In your email make a quick and detailed introduction of your product, a compelling product image, and a CTA button that links directly to the product page.
B. Pre-Order Announcement
Preorder means that your customers can pay for the product before its available
A pre-order announcement email is a strategy that helps you build hype about your new product and create a sense of excitement and urgency to order your product. It can also help you gauge the market demand for it.
You don’t have to create a pre-order for every product, it better if you use this strategy for the new flagship product or a limited edition item.
How to send announcement emails with Klaviyo
Announcement emails can be a single-campaign or multi-series campaign - both you can do easily inside Klaviyo.
If it’s a single email, you simply go to ‘Campaign’, fill in your subject line and preview text and start designing your announcement email.
Let’s say you’re going to announce a new product release, you can layout your new product release email similar to the one below.
This hypothetical skincare vegan brand will send an announcement email to inform its most engaged customers about a new vegan skincare product.
Choose a one-column layout email and include an enticing image about the product. It’s better if you provide the readers with the benefits of using your new product.
Let’s say you want to do a multi-series campaign - 3 sets of individual campaigns announcing pre-order of the product.
You can send the 1st email campaign 4 weeks before the product arrives with a special incentive of 20% OFF, the 2nd email announcing the arrival 1 week prior, and the 3rd email on the day of product arrival.
Please see the email samples below.
Pre-Order Email Campaign #1
Pre-Order Email Campaign #2
Pre-Order Email Campaign #3
An effective announcement email fills your subscribers in on what’s happening and what’s in it for them. Always provide a clear call to action so they know what to do next.
That’s it for now. Until next time.
~ Let’s create emails that sell for your e-commerce business. Shoot me an email at rinagilisanan@gmail.com
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