Why should you bother with creating a welcome series?
Some studies say that welcome emails are performing better than any other types of bulk emails in terms of open rate and click-through rates. Over 74% of people are expecting a welcome email when they signup for a newsletter.
Also, the average open rate for welcome emails is 50%.
Other reasons;
An automated welcome email series saves your time
It will make your subscribers know what to expect from you in the future
A great way to make a good first impression
You can’t just ignore these numbers. So, if you want to improve your welcome emails here are my tips for you.
Personalize your welcome emails to increase open rates, click rates, and deliverability
You like being called by your name right? So does your new subscribers, But personalization isn’t only about a name, You can use data you’ve gathered like recent on-site activity, when they opted-in, or the last product they viewed
Ask subscribers to low-hurdle CTA
Encourage your subscribers to take simple easy action Example of this is viewing your new arrivals, reading your latest blog, or completing their profile. This will also help you with your segmentation.
Make your welcome emails mobile-friendly
Do you know that 68% of emails are being opened on a mobile device?
Optimize your welcome emails for mobile. Adjust your images to look great on mobile devices. Also, check the size of your font and CTA button. Make sure your subscriber’s index finger fits the size of your CTA button.
Avoid overlapping email sequences
This can happen if you have multiple active email sequences such as the welcome series and cart abandonment series. Makes are these two are not emailing your subscribers at the same time.
Double-check your email automation and make sure your emails are working the way you plan them.
Remember what they say about first impressions, they last. Your welcome email helps you to lead with your best foot the very moment someone opts into your email list.
~ Let’s create emails that sell for your e-commerce business
Interested to work with me? Send me an email at rinagilisanan@gmail.com
Comentarios