Are you ready to start email marketing this 2021?
I wanna share with you 4 things so you can jump into email marketing for your business.
1. Build your email list
You can’t start sending emails unless you have people in your list. You can attract people to signup to be on your email list by giving them incentives. This could be in form of a discount code, free shipping, free e-book, or free trial.
2. Plan out the types of emails your business needs
Plant out your email sequences and email campaign or broadcast. The most common types of email sequences are the Welcome Email Series & Abandon Cart Flow. These are a series of emails you automatically sent to people on your email list based on some pre-determined triggers.
Meanwhile, an email campaign or email broadcast is an individual email message you sent to your subscribers at the best time. These are newsletters, sales, and promotional emails.
3. Create your email templates
Email templates will help you save time from doing your email campaigns.
Email templates are reusable email layouts, making it easy for you to copy and paste images, links and copy to create an email.
It’s always handy to have a couple of email templates that you can easily use when sending out since the layout is already available. It also keeps your emails on-brand and error-free.
4. Start sending email campaigns and track their performance.
Start nurturing your prospects and existing customers with relevant messages and offers. And don’t forget to track your email campaign performance.
Until next time….
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