Hi business owners, this is Rina. And for today, let’s talk about creating effective lead magnets for your e-commerce brand.
What is a lead magnet?
Lead magnets are free gifts or something with a huge perceived value that you offer to your target audience for the purpose of lead generation and email list building.
People today are very protective of their inboxes. And they’re not going to sign up for your newsletter simply because you invite. You must offer an incentive for them and that is where the lead magnet comes in.
Attributes of an Effective Lead Magnet
According to Neil Patel, people want an instant solution to their problem and the best lead magnet can deliver that, making them irresistible to sign up for.
Now let’s talk about the attributes of an effective lead magnet.
1. Makes a promise
An effective lead magnet has a perceived value and that is the promise you are giving to your target audience.
2. Instantly available
People love instant gratification. Make sure that you deliver your lead magnet right away.
3. Solves your target audience problem
To do this, you need to understand the needs and pain points of your unique target audience. You must create a lead magnet that is actually beneficial to them. Make sure that you are super-specific to the benefits of your lead magnets.
4. Something that is related to your products
An effective lead magnet is something that is related to your products and not competing your products. Your lead magnet should make people become familiar with your products and your brand.
5. Evergreen
An effective lead magnet stays evergreen. Meaning your lead magnet never gets old.
Make your lead magnet relevant, beneficial when using today, and stay the same tomorrow or three years from now. With just a little pruning and content upgrade, you can ensure your lead magnets stay the same.
6. It builds trust
Your lead magnet should help you turn your prospects into customers. You can do this by demonstrating your expertise on your lead magnet that makes people trust you. By sharing your expertise for ‘free’ you are also positioning yourself as an expert on the topic.
How many lead magnets do you actually need?
Your target audience is in different stages of your sale funnel. You can use lead magnets to serve each of them.
Let’s take a look at your sales funnel and divide it into 3 sections, the top of the funnel, the middle section, and the bottom part.
Think of the needs and pain points of your target audience one each section and strategically create a lead magnet that meets their needs.
So to answer your answer of how many lead magnets do you need to create? Maybe 3 to a dozen. Just don’t settle for one lead magnet.
5 Lead Magnets that you can Try for E-Commerce Brand
Are you thinking of the possible lead magnets for your e-commerce business?
Discount Code
One of the easy options is a discount code. People who are visiting your e-commerce store are actually looking to buy something so no matter how common discount codes are, they are still very effective.
But when people read your blogs, maybe buying isn’t their mindset so you need to think of something beyond just a discount code.
Product Guide Lead Magnet
A guide is a collection of information or recommendations to help your target audience achieve a certain result. People buy products because they want to achieve something. So when you recommend the best products that can help them achieve what they want, they’ll be interested in your lead magnet.
Lookbook Lead Magnet
A look book is a design collection that is widely used by fashion brands and film.
If you’re in the fashion industry, a Lookbook will give your target audience a glimpse of the different items from your brand or let them know the latest fashion trends.
Think of a lookbook as a visual guide like a magazine.
Let say you are selling wedding gowns, you can design a lookbook showcasing your top favorite wedding themes along with your bridal gowns and accessories.
Cheat Sheet lead magnet
These could be a collection of tips that will help your target audience to solve their problems faster. If you’re selling products for health and weight loss, you can create a cheat sheet to them your audience lose weight in 30 days or tips to maintain a healthy lifestyle.
Exclusive Club Membership
Big brands in the retail industry are using club membership or rewards club to make customers and leads become serious lovers of their products. By being a member of the club ( which of course can be done by signing up) you are entitled to some exclusivity and perks.
After creating your lead magnet, start working on your lead magnet email sequence. Remember, your new subscribers are most interested in your brand the moment they sign-up. So before you move them to your regular newsletter, make them engaged with your lead magnet follow-up emails.
~ Let’s create emails that sell for your e-commerce business
Interested to work with me? Send me an email at rinagilisanan@gmail.com
Comments