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Why Consistency Is Key In Email Marketing

Writer: Rinagil IsananRinagil Isanan

Inboxes are crowded with discount coupons, cold emails, and tons of sales, that is why becoming consistent in your emails is becoming more important.


If you don’t consistently send out emails, you are missing a lot in your email marketing.


What consistency means in email marketing


CONSISTENT PUBLISHING



Consistency means you are consistently publishing and giving out quality content. ( I mean more than just giving a discount!)


That’s why it’s important to have an email content calendar to help you control your email campaigns.


CONSISTENT BRAND IDENTITY



Also, be consistent with your brand identity. A consistent email brand design makes it easier for people to recognize your brand in a sea full of emails. Not only with the design but also with your brand’s voice.


Why consistency in email marketing is a must


When you are consistent with your email campaigns, you’ll;

  • Make your contacts excited to receive your emails

  • Strengthen your brand visibility to your audience

  • See increased engagement in your email campaigns.

  • Build trusts between your e-commerce brand and your subscribers

  • Boost sales



How Can I Help


As an email marketing strategist, I can help you create, manage and execute your email campaigns. Feel free to reach out at rinagilisanan@gmail.com



 
 
 

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